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Everything that You should know about an Online MBA in Digital Marketing Management from Amity University Online

  • Posted by Nishu Prashant
  • Categories Blog
  • Date February 6, 2025
  • Comments 0 comment

Build up the right successful career in this world of digital marketing using an online MBA in digital marketing management at Amity University Online.

With an increasing business being conducted in the internet space, demands for online marketers are constantly increasing day after day, and such programs are really meant to impart all possible skill and knowledge so that someone achieves real heights of success in this field-be it search engine optimization to social media strategy or the strategy in terms of advertisements on the net.

This Online MBA will enable you to study from anywhere and at your own pace, so it will be easy to balance education with work or other commitments. Whether you are a working professional or a recent graduate, this program offers flexibility and enables you to gain expertise in one of the fastest-growing fields. You will have access to online classes, study materials, and live lectures, so you won’t miss any important lessons.

How do Amity University Online help you build your dream career?

  • Industry Mentors: Personalised guidance from career experts.
  • Virtual Placement drives: Connect with employers through online events.
  • Master Classes: Help with resume building, interview preparation, and job placement.
  • Profile Building: Build a credible professional profile.

The curriculum includes everything you need to know about digital marketing. You will learn about market research, branding, customer behaviour, digital advertising, and much more. The program also helps you understand the latest tools and technologies used in digital marketing, so you can stay ahead in a competitive market. Moreover, you will have practical experience with real-life digital marketing strategies, which will help you apply your knowledge in real-world situations.

Amity University Online has a well-deserved reputation for the quality of education that is delivered, and this course is no exception. The learning will be through instructors who are experts in their fields of digital marketing. The course is designed so that you will both understand and develop theoretical as well as practical knowledge, thus ready to enter the digital marketing world with confidence when you graduate.

Graduates of the online MBA in Digital Marketing Management are well-equipped to step into a variety of industries and roles, such as a digital marketing manager, SEO specialist, content strategist, and social media manager. As more business depends on digital marketing in order to reach its clients, the opportunities for these proficient professionals are endless. An online MBA from Amity University can provide all the skills and knowledge in this exciting and changing discipline.

Who is eligible for the Amity Online MBA in Digital Marketing Management from Amity University Online?

  • Marketers, brand managers, business managers, product owners, and entrepreneurs who want to grow their digital marketing skills.
  • Professionals seeking career growth through digital marketing knowledge.
  • Applicants must have a graduation degree in any discipline with at least 40% marks in their last qualifying exam.
  • If the marks are below 40%, a test will be conducted. Passing the test makes you eligible for admission.

For Students with Indian Education:

  • Graduation degree with a passion for entrepreneurship.
  • Basic knowledge of the English language is required.

For Students with Foreign Education:

  • Graduation degree.
  • A certificate of equivalence from the Association of Indian Universities (AIU) is required. For more details, visit AIU.

What is the fee structure for the Online MBA in Digital Marketing Management from Amity University?

The Online MBA in Digital Marketing Management offers flexible payment options. You can pay through a 24-month zero-cost EMI plan, which makes it easier to manage your finances. The monthly EMI comes to ₹8,292.

The semester fee is ₹49,750, which covers all the necessary courses for that term. The total program fee for the entire course is ₹1,99,000. This fee includes all study materials, course access, and exams.

You also have the option to explore different EMI plans based on your needs. Simply click to view the available EMI options.

This structure makes it more affordable and manageable for students who want to pursue their career in digital marketing without a financial burden.

What is the syllabus of an online MBA in digital marketing management from Amity University?

The Online MBA in Digital Marketing Management offered by Amity University Online is a management course designed to equip you with the latest digital marketing skills. The program incorporates core areas such as digital strategy, online advertising, content marketing, and social media marketing. Students learn to create and execute marketing campaigns on a variety of digital platforms, including search engines, social media, and email.

Basic subjects include digital marketing analytics, consumer behaviour, SEO & SEM, web analytics, e-commerce, and brand management. The curriculum also covers critical topics like mobile marketing, affiliate marketing, and digital marketing research. Students are taught to measure the effectiveness of campaigns using analytics tools and data-driven decision-making strategies.

The program combines theory with practical knowledge through its assignments and projects, by which students are enabled to apply what they learn in realistic scenarios. Furthermore, this course focuses on leadership skills and management, thus qualifying the students for higher digital marketing positions. You can check the syllabus of Online MBA in Digital Marketing Management below-

Semester

Subjects

Semester 1

Managerial Economics, Statistics for Management, Professional Communication, Accounting for Managers, Marketing Management

Semester 2

Legal Aspects of Business, Business Research Methods, Financial Management, Human Resource Management, Conflict Resolution and Management

Semester 3

Digital Customer Analytics, Digital Journey with Brand Management, Minor Project, Performance Marketing, Professional Ethics, Social Media and Technology Marketing, Strategic Management

Semester 4

Digital Commerce: Reinventing Business Models, Digital Marketing, Major Projects, Management in Action: Social Economic and Ethical Issues, Marketing Analytics: Data Tools and Techniques

What is the Admission Process of an Online MBA in Digital Marketing Management at Amity University?

What is the last date to apply at Amity University Online for an Online MBA in Digital Marketing Management?

Amity University Online is accepting applications for its MBA in Digital Marketing Management for the January 2025 session. If you’re interested, apply soon to secure your spot.

The exact deadline may vary, so it’s a good idea to complete your application early. For the latest updates on deadlines and admission details, visit Amity University Online’s official website or contact their admissions team directly.

What are the job roles after completing an online MBA in digital marketing management?

An online MBA in Digital Marketing Management will equip you with skills to take up a range of roles within the ever-growing field of digital marketing. You could work as a digital marketing manager to handle online campaigns and boost brand visibility. Other roles would include being an SEO manager in charge of search engine optimisation strategies or a social media manager who oversees brand presence on various social media. Other exciting positions include Content Strategist, where you’ll plan and execute content strategies, or Performance Marketing Manager, focusing on measurable campaign results. These roles offer excellent growth opportunities with competitive salaries.

As you gain more experience, you can aspire to positions such as the Digital Marketing Director or the Chief Marketing Officer, controlling large teams and strategies.

Here’s a table with job roles and average salaries (INR LPA) for you:

Job Role

Average Salary (INR LPA)

Digital Marketing Manager

6 – 12 LPA

SEO Manager

5 – 10 LPA

Social Media Manager

4 – 9 LPA

Content Strategist

6 – 11 LPA

Performance Marketing Manager

7 – 15 LPA

Digital Marketing Director

12 – 20 LPA

Chief Marketing Officer (CMO)

6–12 LPA

These roles come with great opportunities for growth and advancement as digital marketing continues to evolve.

Some Frequently Asked Questions:

Is Amity Online University’s degree valid?

Yes, Amity University Online’s degrees are valid and well-recognised. It is accredited by UGC, NAAC, AICTE, and AIU.

What programs does Amity Online offer?

Amity Online offers programs like MBA, MCA, BBA, BCA, BA, and MCom.

Does Amity Online provide placement support?

Yes, Amity Online offers excellent placement support and mentorship. It has partnered with top firms to help students with career opportunities.

What is the salary for an MBA in Digital Marketing?

The salary for an MBA in Digital Marketing can range from INR 2 lakh to INR 30 lakh, depending on experience and skills.

How is the MBA in Digital Marketing different from MBA Marketing?

MBA in Digital Marketing focuses on modern online platforms, while MBA Marketing covers traditional marketing channels. Your choice depends on the industry you want to work in.

Is Amity Online a good option for distance learning?

Yes, Amity Online is highly regarded for distance learning. Students praise the faculty and placement services, making it one of the best options for online education.

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Nishu Prashant

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